PUMA HOOPS X LaFRANCE
“Written in Chrome”
Puma Hoops x LaFrance “Written in Chrome” brings another iteration of Lamelo Ball’s lifestyle brand for collaboration for the season.
Taking notes and inspiration from the previous design languages that we have created for the brand, Written in Chrome plays on the saying written in stone as Lamelo’s brand ushers in a new era of classic for the modern streetwear patron. Literal references of marble stone play as an all over print to create a sense of status and dominance, while rhinstones and chrome graphics cover the garments to play up the ideals of permanence + strength.
“Written in Chrome”
Puma Hoops x LaFrance “Written in Chrome” brings another iteration of Lamelo Ball’s lifestyle brand for collaboration for the season.
Taking notes and inspiration from the previous design languages that we have created for the brand, Written in Chrome plays on the saying written in stone as Lamelo’s brand ushers in a new era of classic for the modern streetwear patron. Literal references of marble stone play as an all over print to create a sense of status and dominance, while rhinstones and chrome graphics cover the garments to play up the ideals of permanence + strength.
Kirby Nunez
+ Cut & Sew Design
Kirby Nunez
+ Graphic Direction
Kirby Nunez
Eli Portuhondo
+ Graphic Design
Eli Portuhondo